What are we ALLOWED to do with bits?

I’m a little confused with all of this, Why would they provide access to so much information about messages along side of the bits event if you literally can’t use it for anything.

When they say, “Soliciting Bits for goods or services or digital content (including displaying certain chat messages…”
Am I allowed to have my bot say a message like, “X amount of bits! Give love and hype to USER”?

and technically do people not already spend bits towards the bitboss thing? how is that allowed? My mind is so confused with this ordeal.