As a new developer diving into the world of Twitch drops, I’ve been thrilled by the possibilities this feature offers for both streamers and viewers. One strategy that we wanted to implement, was to split our drops into two overlapping distinct campaigns within the same category:
Open Campaign for All Streamers (Lower Quality Rewards): This campaign would be accessible to all streamers within the selected category, allowing viewers to earn rewards while exploring a variety of channels.
Exclusive Campaign with Handpicked Streamers (Higher Quality Rewards): In this campaign, we’d collaborate with a select group of streamers known for their engagement and quality content. This approach not only ensures that viewers are tuning in to valuable streams but also allows us to offer higher quality rewards as an incentive.
This also taps into the AFK drop farming problem, where there are streamers producing very low quality content just for the sake of people watching and claiming drops. Having the ability to blocklist specific streamers within our campaigns could be a powerful tool (not sure this exists yet?).
Eliminating the option for concurrent campaigns, at least within my category, will introduce challenges for developers and high-quality streamers, hindering our ability to fully leverage the potential of this feature.