Respectfully many developers do not put much effort into drops and never push drops to their potential. I can’t comment on your survey and who was involved, but I do recall filling it out and talking to the team on a call - this was greatly appreciated.
Talking to many other developers who have run the top Twitch drop campaigns, most utilise one or more of the dropped features and are unhappy with these changes. These are essential features for everyone, causing developers to consider not committing to drops later this year and sceptical of next year.
We have used our creator drop campaigns which use overlapping drop campaigns to highlight multiple lesser popular streamers and have aided them to grow on Twitch, this will be one of our biggest losses.
Removing the flexibility of drops hampers our efforts which ultimately benefited everyone involved. It has accelerated creator’s growth and increased viewership. One example, drops have aided one of the most popular, if not the most popular, TwitchRivals channel streams this year. Without drops, It’s debatable whether Twitch would have had comparable viewership than without drops running multiple campaigns.
The main concern with overlapping campaigns today is the viewer experience
We rarely got this feedback, but it’s undoubtedly a problem we saw and tried to address on our end to inform users. We did provide UX feedback and improvement ideas for several years on how to improve this. To this day, some UI which worked 3~ years ago, no longer works, which led to some confusion. Recently the URL we used to direct users to drop-enabled channels broke completely, which led to mass viewership confusion, we flagged this with Twitch.
The core problem/fear is this is being released too early, with cut features and no hard commitment on when and what improvements will come. Will it be released and the team reassigned? I recall talking to Twitch when drops were first released, most of the improvements mentioned during the early days never came to fruition.
I appreciate you listening and replying.