Am I even doing this right...? (is_live integration into my own site)

I have no idea what I am doing. lol. This is just way to confusing to me. I’m really really trying though. So I do apologize… I’ve been working on this single page for 30 hours the past 3 days and I’m just so tired of doing it. lol.
This is how I have it setup. I also tried the img line in the first line too. It just broke the rest of my site, so I had to remove that line. This is the only one that does not break my entire bottom half of the site where it just doesn’t show up.

echo "
$user is Live! Game: $game_name | Stream Time: $hours hours $minutes Minutes | Viewers: $viewer_count | TITLE: $title <br /> <img src="$thumbnail_url />";
} else {
echo "
$user is not live...";
}
?>